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This paper explores a consumer perspective on so-called 'experience consumption'. Based on a literature review and in-depth interviews with 16 information-rich consumers, the study generates a comprehensive model of the factors involved in experiential consumption and the relationships
that exist among these factors. The study demonstrates that consumers have an active role to play in both the creation and the consumption of 'experience activities'. Although firms provide input in terms of goods and services and the provision of a setting, a successful experience requires
the personal interest and active involvement of consumers. Moreover, the study demonstrates that consumers derive benefits from planning, creating, enjoying, and remembering the experience in close cooperation with other co-consumers.