@article {Baker:2008:1475-3928:1, title = "Editorial", journal = "Journal of Customer Behaviour", parent_itemid = "infobike://westburn/jcb", publishercode ="westburn", year = "2008", volume = "7", number = "1", publication date ="2008-03-04T00:00:00", pages = "1-5", itemtype = "ARTICLE", issn = "1475-3928", url = "https://www.ingentaconnect.com/content/westburn/jcb/2008/00000007/00000001/art00001", doi = "doi:10.1362/147539208X290271", keyword = "FREQUENCY OF PUBLICATION, QUALITY, PEER REVIEW", author = "Baker, Michael J.", abstract = "Despite the continuing debate about open access and the role of academic journals, recent research indicates conclusively that the vast majority of researchers believe that peer review as practiced by these journals remains the best guarantee of competence, significance, and originality.With regard to JCB the flow of material and interest in the journal would seem to support the need for peer reviewed publications and, as from 2008, the frequency of publication will be increased to four issues a year to cater for increasing demand. Changes to the Editorial Board are being implemented to facilitate this.", }