Journal of Customer Behaviour

Editorial
pp. 1-5(5)
Author: Baker, Michael J.

How to win sales and influence customers: a black swan story
pp. 7-17(11)
Author: Brown, Stephen

Consumers' experience of food products: effects of value activation and price cues
pp. 19-29(11)
Authors: Lehtola, Katariina; Luomala, Harri T.; Kauppinen-Räisänen, Hannele; Kupiainen, Terri; Tuuri, Hannu

A consumer perspective on experience creation
pp. 31-50(20)
Authors: Wikström, Solveig R.

The outstanding supplier: buyers' perception of good supplier performance
pp. 51-70(20)
Authors: Freytag, Per V.; Grünbaum, Niels. N.

Effective strategies for enhancing waste recycling rates in socially deprived areas
pp. 71-97(27)
Authors: Bennett, Roger; Savani, Sharmila; Ali-Choudhury, Rehnuma