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The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.

Publisher: Westburn Publishers Ltd

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Volume 7, Number 1, March 2008

Editorial
pp. 1-5(5)
Author: Baker, Michael J.

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Consumers' experience of food products: effects of value activation and price cues
pp. 19-29(11)
Authors: Lehtola, Katariina; Luomala, Harri T.; Kauppinen-Räisänen, Hannele; Kupiainen, Terri; Tuuri, Hannu

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A consumer perspective on experience creation
pp. 31-50(20)
Author: Wikström, Solveig R.

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The outstanding supplier: buyers' perception of good supplier performance
pp. 51-70(20)
Authors: Freytag, Per V.; Grünbaum, Niels. N.

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Effective strategies for enhancing waste recycling rates in socially deprived areas
pp. 71-97(27)
Authors: Bennett, Roger; Savani, Sharmila; Ali-Choudhury, Rehnuma

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