The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.
Publisher: Westburn Publishers Ltd
< previous issue
next issue >
Baker, Michael J.
Cognitive dissonance as a relevant construct throughout the decision-making and consumption process - an empirical investigation related to a package tour
Koller, Monika; Salzberger, Thomas
The impact of young adults' socialisation on consumer innovativeness
Xie, Yu Henry; Singh, Nitish
The link between perceived service value and customer satisfaction
Gudergan, Siegfried P.; Ellis, R. Susan
Consumer perceptions toward retail attributes of value retailers: functions of gender and repatronage intention
Lim, Chae Mi; Kim, Youn-Kyung; Park, Soo-Hee
Online interaction readiness: conceptualisation and measurement