Journal of Customer Behaviour

Editorial
pp. 109-112(4)
Author: Baker, Michael J.

Exit services marketing - enter service marketing
pp. 113-141(29)
Author: Gummesson, Evert

Turning customers into lustomers: the Duveen proposition
pp. 143-153(11)
Author: Brown, Stephen

Motivations for participating in charity-affiliated sporting events
pp. 155-178(24)
Authors: Bennett, Roger; Mousley, Wendy; Kitchin, Paul; Ali-Choudhury, Rehnuma

Branding and relationship marketing within the trifecta of power: managing simultaneous relationships in consumer goods marketing
pp. 179-194(16)
Authors: Hamlin, Robert P.; Chimhundu, Ranga

The impact of a pioneer brand on competition among later entrants
pp. 195-210(16)
Authors: Angela Chang, Chiu-chi; Kukar-Kinney, Monika