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The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.

Publisher: Westburn Publishers Ltd

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Volume 6, Number 2, July 2007

Editorial
pp. 109-112(4)
Author: Baker, Michael J.

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Exit services marketing - enter service marketing
pp. 113-141(29)
Author: Gummesson, Evert

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Turning customers into lustomers: the Duveen proposition
pp. 143-153(11)
Author: Brown, Stephen

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Motivations for participating in charity-affiliated sporting events
pp. 155-178(24)
Authors: Bennett, Roger; Mousley, Wendy; Kitchin, Paul; Ali-Choudhury, Rehnuma

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The impact of a pioneer brand on competition among later entrants
pp. 195-210(16)
Authors: Angela Chang, Chiu-chi; Kukar-Kinney, Monika

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