The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.
Publisher: Westburn Publishers Ltd
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Baker, Michael J.
Exit services marketing - enter service marketing
Turning customers into lustomers: the Duveen proposition
Motivations for participating in charity-affiliated sporting events
Bennett, Roger; Mousley, Wendy; Kitchin, Paul; Ali-Choudhury, Rehnuma
Branding and relationship marketing within the trifecta of power: managing simultaneous relationships in consumer goods marketing
Hamlin, Robert P.; Chimhundu, Ranga
The impact of a pioneer brand on competition among later entrants
Angela Chang, Chiu-chi; Kukar-Kinney, Monika