Skip to main content

The networked consumer: a critical review and assessment

Buy Article:

$24.32 plus tax (Refund Policy)


This paper considers how developments in social networking technologies are shaping consumer behaviour, especially the search for information. Specifically, the concept of a networked consumer is introduced and its characteristics explored through worked examples. Drawing on literature from information science and social network analysis, a classification scheme is offered that describes the multiple dimensions of information search which uniquely face such consumers. The paper concludes with a consideration of the implications of these dimensions for marketing practice.


Document Type: Research Article


Publication date: March 1, 2007

More about this publication?

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Partial Open Access Content
Partial Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more