Skip to main content
The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.

Publisher: Westburn Publishers Ltd

More about this publication?
Volume 5, Number 3, December 2006

Editorial
pp. 197-200(4)
Author: Baker, Michael J.

Favourites:
ADD

The Basics of Marketing Strategy: Where is the Customer?
pp. 201-248(48)
Author: Wensley, Robin

Favourites:
ADD

The Importance of Perceived Benefits in Intentions to Use Internet Banking among Greek PC Users
pp. 267-283(17)
Authors: Chaniotakis, Ioannis E.; Lymperopoulos, Constantine

Favourites:
ADD

The Role of Trust Dimensions in Online Retailers' Trust Building Efforts
pp. 285-306(22)
Authors: Park, JungKun; Goetzinger, Lynn

Favourites:
ADD

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more