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The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.

Publisher: Westburn Publishers Ltd

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Volume 5, Number 3, December 2006

Editorial
pp. 197-200(4)
Author: Baker, Michael J.

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The Basics of Marketing Strategy: Where is the Customer?
pp. 201-248(48)
Author: Wensley, Robin

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The Importance of Perceived Benefits in Intentions to Use Internet Banking among Greek PC Users
pp. 267-283(17)
Authors: Chaniotakis, Ioannis E.; Lymperopoulos, Constantine

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The Role of Trust Dimensions in Online Retailers' Trust Building Efforts
pp. 285-306(22)
Authors: Park, JungKun; Goetzinger, Lynn

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