Shopping By Proxy: Senior Citizens' Adaptations to Necessary Role Shifts

Authors: McCabe, Deborah Brown; McCabe, Jim; Anderson, Laurel

Source: Journal of Customer Behaviour, Volume 5, Number 2, July 2006 , pp. 141-166(26)

Publisher: Westburn Publishers Ltd

Buy & download fulltext article:

OR

Price: $25.61 plus tax (Refund Policy)

Abstract:

A critical consideration for retailers in the 21st century must be the impact of the aging of the world's population. The growing number of seniors worldwide, their high levels of discretionary income, and cohort specific wants and needs, make this segment important for marketers to understand. Emergent concepts in Study One suggest that seniors maintain gender-specific roles (women as shoppers and men as technology guiders to shopping) and that seniors' level of dependence affects their shopping experience and channel choice. Study Two suggests that seniors adapt to increased dependence by shifting their role specialisation to proxies (proxy decision makers, proxy buyers and/or proxy technology guiders). In addition, we find that situational factors, such as the ease or complexity of the shopping task and the shopping goal, impact channel choice and use.

Document Type: Research Article

DOI: http://dx.doi.org/10.1362/147539206778393745

Publication date: July 1, 2006

More about this publication?
Related content

Tools

Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content

Text size:

A | A | A | A
Share this item with others: These icons link to social bookmarking sites where readers can share and discover new web pages. print icon Print this page