Skip to main content

Theatre of Dreams: An Exploratory Study of Weddings and the Drama Metaphor

Buy Article:

$15.05 plus tax (Refund Policy)

This paper seeks to examine the value offered by the services drama metaphor to the service that is a wedding. A wedding is an atypical service in that it is temporally extended and involves a multiplicity of service providers brought together to produce the 'big day'. The authors contribute to greater understanding of the drama metaphor by conceptually developing and integrating the themes of the drama metaphor and the romance and consumption that are evident in a bride's wedding experience. The conceptual discussion is further strengthened by the results of in-depth interviews with brides.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Data/Media
No Metrics

Keywords: EXTENDED SERVICE EXPERIENCE; SERVICES MARKETING; WEDDINGS

Document Type: Research Article

Publication date: 2006-03-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more