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The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.

Publisher: Westburn Publishers Ltd

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Volume 5, Number 1, March 2006

Editorial
pp. 1-4(4)
Author: Baker, Michael J.

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Theatre of Dreams: An Exploratory Study of Weddings and the Drama Metaphor
pp. 5-25(21)
Authors: Pearson, Joan; Syson, Fiona

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Book Review
pp. 97-100(4)

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