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From 2022, the home of readable radical research. Focussing on the fields of marketing, branding and customer/consumer behaviour, jcb publishes poems, short stories, opinion pieces and articles with attitude.

Publisher: Westburn Publishers Ltd

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Volume 4, Number 3, December 2005

Editorial
pp. 303-306(4)
Author: Baker, Michael J.

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The Impact of Web Experience on Virtual Buying Behaviour: An Empirical Study
pp. 307-335(29)
Authors: Constantinides, Efthymios; Geurts, Peter

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Consumer Buying Decision Process: Sources of Pre- versus Post-Purchase Perceptions of Health Service Organisations
pp. 357-383(27)
Authors: Rawwas, Mohammed Y. A.; Strutton, David; Al-Khatib, Jamal A.

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Service Quality vs Price: The Moderating Role of Customer Loyalty
pp. 425-444(20)
Author: McMullan, Rosalind

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Book Review
pp. 445-447(3)
Author: O'Sullivan, Terry

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