Book Review

Author: O'Sullivan, Terry

Source: Journal of Customer Behaviour, Volume 4, Number 3, December 2005 , pp. 445-447(3)

Publisher: Westburn Publishers Ltd

Document Type: Book review

DOI: http://dx.doi.org/10.1362/147539205775181258

Publication date: 2005-12-01

• The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.
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