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Home / Journal of Customer Behaviour, Volume 4, Number 2
From 2022, the home of readable radical research. Focussing on the fields of marketing, branding and customer/consumer behaviour, jcb publishes poems, short stories, opinion pieces and articles with attitude.

Publisher: Westburn Publishers Ltd

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Volume 4, Number 2, July 2005

Editorial
pp. 151-155(5)
Author: Baker, Michael J.

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Using Customer Perceptions of the Competition to Improve the Prediction of Loyalty: A look at the U.S. and India
pp. 157-179(23)
Authors: Shapiro, Terri; Shahani-Denning, Comila

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Event-Marketing as Innovative Marketing Communications: Reviewing the German experience
pp. 181-207(27)
Authors: Wohlfeil, Markus; Whelan, Susan

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The Impact of Consumer Involvement on Services Information Search: Is it important or just interesting?
pp. 209-226(18)
Author: Mortimer, Kathleen

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Exploring and Managing Negative Incidents in Business Relationships
pp. 227-250(24)
Authors: Holmlund, Maria; Strandvik, Tore

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Factors Affecting Brand Loyalty: A study in an emerging market on fast moving consumer goods
pp. 251-275(25)
Authors: Ramesh Kumar, S.; Advani, Jai Yashwant

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Users as Inventors and Developers of Radical Innovation
pp. 277-297(21)
Author: Lettl, Christopher

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Book Review
pp. 299-302(4)
Author: Hackley, Chris

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