Skip to main content

The Impact of Consumer Involvement on Services Information Search: Is it important or just interesting?

Buy Article:

$22.74 plus tax (Refund Policy)


The involvement construct is generally recognised as a key influence on consumer buyer behaviour and is used as a tool for product classification in a number of advertising frameworks (Vakratsas and Ambler 1999). However, the impact of involvement has been given little recognition in the services advertising literature. This paper addresses this shortfall by undertaking an empirical investigation into the relationship between involvement and levels of information search for a range of consumer services. Two main findings emerge from the study. Firstly, the type and level of involvement does vary across the consumer services spectrum and involvement can be utilised to identify four distinct types of services. Secondly, the importance dimension of the involvement construct has a stronger impact on information search than the interest dimension. The implications of these findings are then examined.


Document Type: Research Article


Publication date: 2005-07-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more