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The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.

Publisher: Westburn Publishers Ltd

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Volume 4, Number 2, July 2005

Editorial
pp. 151-155(5)
Author: Baker, Michael J.

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Event-Marketing as Innovative Marketing Communications: Reviewing the German experience
pp. 181-207(27)
Authors: Wohlfeil, Markus; Whelan, Susan

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Exploring and Managing Negative Incidents in Business Relationships
pp. 227-250(24)
Authors: Holmlund, Maria; Strandvik, Tore

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Factors Affecting Brand Loyalty: A study in an emerging market on fast moving consumer goods
pp. 251-275(25)
Authors: Ramesh Kumar, S.; Advani, Jai Yashwant

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Users as Inventors and Developers of Radical Innovation
pp. 277-297(21)
Author: Lettl, Christopher

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Book Review
pp. 299-302(4)
Author: Hackley, Chris

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