Ethnic Marketing: Accepting the Challenge of Cultural Diversity

Author: Andronikidis, Andreas

Source: Journal of Customer Behaviour, Volume 4, Number 1, March 2005 , pp. 147-149(3)

Publisher: Westburn Publishers Ltd

Document Type: Book review

DOI: http://dx.doi.org/10.1362/1475392053750298

Publication date: 2005-03-01

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