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Adoption Decision Process for a High-Tech Innovation

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There are substantial losses suffered by industries in India due to problems related to power shortage. The hotel industry in India is not exempt from these difficulties as the services that they offer to their customers are affected adversely by frequent interruptions to power supply. In view of its modular capabilities, Solar Photovoltaic Uninterrupted Power Supply Systems offers a solution to these hotels in such a scenario. However, the availability of a new technology or innovation does not guarantee its adoption, so it is necessary to understand the various factors that impact on the adoption decision making process for a high-tech innovation such as photovoltaics. The theoretical foundation for the current study is the Adoption – Diffusion theory. Path analysis conducted on data collected from India provides empirical evidence to support the revision of Rogers' (1995) innovationdecision model and Kaplan's (1999a; 1999b) new innovation-decision framework.
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Document Type: Research Article

Publication date: 2005-03-01

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