Skip to main content

Understanding the Green Consumer: An Empirical Analysis

Buy Article:

$24.32 plus tax (Refund Policy)

Abstract:

This study presents and examines a model of the determinants of green consumption behaviour. Specifically, it examines the characteristics of altruism, risk aversion, environmental concern, price consciousness, knowledge, ethnocentrism, locus of control, attitudes, involvement and income and their relationship with behavioural intentions and actions. It is the first study to examine the effects of ethnocentrism on green intentions and behaviours. LISREL was used to test the hypothesised relationships based on survey data. Findings revealed that green intentions were significantly influenced by ethnocentrism, environmental concern, involvement and attitudes. Similarly, while involvement and environmental concern were significant in the determination of green behaviours, risk aversion also emerged as a notable variable. These findings are of practical value to marketers of green products, allowing them to determine factors that influence consumer ecological intentions and design marketing initiatives to address these requirements accordingly.

Keywords: ATTITUDES; BEHAVIOURS; ETHNOCENTRISM; GREEN CONSUMER; INTENTIONS

Document Type: Research Article

DOI: https://doi.org/10.1362/1475392053750306

Publication date: 2005-03-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more