If you are experiencing problems downloading PDF or HTML fulltext, our helpdesk recommend clearing your browser cache and trying again. If you need help in clearing your cache, please click here . Still need help? Email help@ingentaconnect.com

Perceived Risk and Familiarity as Quasi-Moderators of the Relationship between Money Attitudes and Private Label Attitude

$25.76 plus tax (Refund Policy)

Buy Article:

Abstract:

The market share of private label product has rapidly grown. However, few studies have examined the relationship between private label attitude and money attitude and the moderating effect of perceived risk and familiarity on this relationship. The results using regression analysis demonstrate that both money attitudes regarding retention and distrust, perceived risk and familiarity significantly influence private label attitude, while money attitudes regarding power and anxiety do not. Besides, perceived risk and familiarity exert a moderating impact on above relationships, especially the relationship between money attitude regarding power-prestige and private label attitude. These results also imply the quasi-moderating effect (Sharma, Durand, and Gur-Arie 1981) of perceived risk and familiarity on the relationship between money attitudes and private label attitude.

Keywords: FAMILIARITY; MONEY ATTITUDES; PERCEIVED RISK; PRIVATE LABEL; PRIVATE LABEL ATTITUDE

Document Type: Research Article

DOI: http://dx.doi.org/10.1362/1475392053750252

Publication date: March 1, 2005

More about this publication?
Related content

Tools

Favourites

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more