A Comparison of Australian and Singaporean Consumer Decision-Making Styles

$24.78 plus tax (Refund Policy)

Buy Article:

Abstract:

It is important to understand the differences and similarities between cultures as they influence consumer attitudes and behaviours (Aaker and Maheswaran 1997). Most research in customer behaviour, however, is primarily focused on western cultures which are characterized as individualistic, low in uncertainty-avoidance, masculine, short-term oriented and low in power-distance (Hofstede 201; 1980). There is little research that directly compares consumer behaviour in both western and eastern cultures. Any research that has been done tends to use student samples and not real consumers.

This study examines cultural differences between Singapore and Australia, as two key trading partners in the Asia-Pacific which have been shown to have different cultural values (Hofstede 1980). The findings show support for consumer behaviour differences in brand-consciousness, innovativeness, and confusion by overchoice decision-making styles.

Keywords: CONSUMER; CROSS-CULTURAL; DECISION-MAKING; HOFSTEDE

Document Type: Research Article

DOI: http://dx.doi.org/10.1362/1475392053750324

Publication date: March 1, 2005

More about this publication?
Related content

Tools

Favourites

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more