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Genetically Modified Crops and Perceptions of Country Image: Implications for Food Exporters

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Risk to country image in foreign markets for food products has been advanced as a reason for Australia, New Zealand and Asian countries to ban commercial production of genetically modified (GM) food crops. In order to explore the reality and intensity of such a risk, a series of in-depth interviews has been undertaken in European countries with key importers and distributors in the European food sector. No evidence was found that presence of GM crops in a country causes negative perception in general of food imported from that country.

Document Type: Research Article


Publication date: 2005-03-01

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