If you are experiencing problems downloading PDF or HTML fulltext, our helpdesk recommend clearing your browser cache and trying again. If you need help in clearing your cache, please click here . Still need help? Email help@ingentaconnect.com

Current Trends in Asia and Australasian Marketing

$25.76 plus tax (Refund Policy)

Buy Article:


Many ancient nautical maps don't extend to Australia or New Zealand, and somewhere around SE Asia warn navigators not to explore further for 'there be dragons'. This issue is to dispel the myth that there are dragons still resident in the southern hemisphere and to reveal that marketing research in Australia and New Zealand is concerned with many of the same issues that face researchers around the world.

Document Type: Editorial

DOI: http://dx.doi.org/10.1362/1475392053750270

Publication date: March 1, 2005

More about this publication?
Related content



Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more