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Home / Journal of Customer Behaviour, Volume 3, Number 3
From 2022, the home of readable radical research. Focussing on the fields of marketing, branding and customer/consumer behaviour, jcb publishes poems, short stories, opinion pieces and articles with attitude.

Publisher: Westburn Publishers Ltd

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Volume 3, Number 3, Winter 2004

Challenges in Understanding Customer Behaviour
pp. 229-233(5)
Authors: Ritter, Thomas; Vagn Freytag, Per

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Business Relationships Dynamics and (In) Stability: A Comparative Case Study in Corporate Banking
pp. 235-256(22)
Authors: Proenca, João F.; de Castro, Luís M.

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The Firm's Sourcing Strategy: The Importance of Culture
pp. 257-280(24)
Author: Freytag, Per V.

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Cultural Sensitivity, Information Exchange, and Relationship Quality: The Case of Vietnamese Exporters and their Asian vs. European Importers
pp. 281-303(23)
Authors: Nguyen, Trang T.M.; Barrett, Nigel J.; Nguyen, Tho D.

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Sourcing Strategies in Clothing Retail Firms: Product Complexity versus Overseas Supply Chain
pp. 305-334(30)
Authors: Guercini, Simone; Runfola, Andrea

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Determining the Purchase Situation: A Comprehensive View on Customer Behaviour
pp. 335-349(15)
Authors: Hartmann, Evi; Ritter, Thomas; Gemuenden, Hans Georg

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Book Review
pp. 351-352(2)

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