Book Review

Source: Journal of Customer Behaviour, Volume 3, Number 3, Winter 2004 , pp. 351-352(2)

Publisher: Westburn Publishers Ltd

Document Type: Book review

DOI: http://dx.doi.org/10.1362/147539204323366435

Publication date: 2004-12-01

• The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.
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