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The Firm's Sourcing Strategy: The Importance of Culture

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According to new theories on sourcing the firm's supply strategy is becoming increasingly important for survival and success in many industries. The increasing liberalisation and internationalisation put pressure on most networks and most western countries. On the other hand, external influence is not always perceived in the same way. Factors determined by culture and differences in networks are bound to lead to a varied perception and interpretation of this pressure. This study is based on the network culture of which the individual firm is a part. To analyze this, a frame of reference has been prepared and six case studies have been carried out in three Danish firms and three Australian ones. Findings indicate that cultural differences are important factors for understanding the behaviour of managers and that in a globalised world culture is more important than ever.

Document Type: Research Article


Publication date: December 1, 2004

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