Journal of Customer Behaviour

Challenges in Understanding Customer Behaviour
pp. 229-233(5)
Authors: Thomas Ritter; Per Vagn Freytag

Business Relationships Dynamics and (In) Stability: A Comparative Case Study in Corporate Banking
pp. 235-256(22)
Authors: João F. Proenca; Luís M. de Castro

The Firm's Sourcing Strategy: The Importance of Culture
pp. 257-280(24)
Author: Per V. Freytag

Cultural Sensitivity, Information Exchange, and Relationship Quality: The Case of Vietnamese Exporters and their Asian vs. European Importers
pp. 281-303(23)
Authors: Trang T.M. Nguyen; Nigel J. Barrett; Tho D. Nguyen

Sourcing Strategies in Clothing Retail Firms: Product Complexity versus Overseas Supply Chain
pp. 305-334(30)
Authors: Simone Guercini; Andrea Runfola

Determining the Purchase Situation: A Comprehensive View on Customer Behaviour
pp. 335-349(15)
Authors: Evi Hartmann; Thomas Ritter; Hans Georg Gemuenden

Book Review
pp. 351-352(2)