Call Centres: The Attitudes of the Grey Market

$24.78 plus tax (Refund Policy)

Buy Article:

Abstract:

Service organisations are making increasing use of alternative service delivery channels such as the Internet and call centres. At the same time, developed countries are facing rapidly changing demographic trends with an increasing number of grey citizens who grew up in an age of face to face contact with service suppliers. This paper reports on a programme of UK based qualitative research looking at the grey market's perceptions of the call centre delivery channel. The paper discusses the difficulties faced by the grey market in using the call centres and suggests that more research on the area is urgently required if service organisations are going to address the issues raised and effectively satisfy the needs of this growing market segment.

Keywords: CALL CENTRES; CUSTOMER SATISFACTION; MATURE CUSTOMERS; SERVICES

Document Type: Research Article

DOI: http://dx.doi.org/10.1362/1475392041829519

Publication date: July 1, 2004

More about this publication?
Related content

Tools

Favourites

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more