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A New Perspective of Customer Perceived Value

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Abstract:

This work introduces two important factors into the customer perceived value system: network effect benefit and transforming cost. This new customer value system helps marketers to assess their product's strengths or weaknesses by comparing their product's perceived factors with competitors' and to improve their customers' perceived value by increasing product, service, personal, image or network effect benefits and by decreasing monetary, time, energy, psychic or transforming costs.

Keywords: CUSTOMER PERCEIVED VALUE; NETWORK EFFECT BENEFIT; TRANSFORMING COST

Document Type: Research Article

DOI: http://dx.doi.org/10.1362/1475392041829528

Publication date: July 1, 2004

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