Journal of Customer Behaviour

Editorial
pp. 119-122(4)
Author: Michael J. Baker

Loyalty to Product Variants – A Pilot
pp. 123-132(10)
Authors: Jaywant Singh; Andrew Ehrenberg; Gerald Goodhardt

A New Perspective of Customer Perceived Value
pp. 133-146(14)
Authors: Ruochen Jiang; Raymond R. Liu

Call Centres: The Attitudes of the Grey Market
pp. 147-164(18)
Authors: Vassiliki Grougiou; Alan Wilson

Country-of-Origin 1965-2004: A Literature Review
pp. 165-213(49)
Author: Keith Dinnie

Deconstructing Affinity Relationships: Consumers and Affinity Marketing
pp. 215-228(14)
Authors: Angus Laing; Fiona Harris; Aster Mekonnen