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The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.

Publisher: Westburn Publishers Ltd

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Volume 3, Number 2, 1 July 2004

Editorial
pp. 119-122(4)
Author: Baker, Michael J.

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Loyalty to Product Variants – A Pilot
pp. 123-132(10)
Authors: Singh, Jaywant; Ehrenberg, Andrew; Goodhardt, Gerald

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A New Perspective of Customer Perceived Value
pp. 133-146(14)
Authors: Jiang, Ruochen; Liu, Raymond R.

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Call Centres: The Attitudes of the Grey Market
pp. 147-164(18)
Authors: Grougiou, Vassiliki; Wilson, Alan

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Country-of-Origin 1965-2004: A Literature Review
pp. 165-213(49)
Author: Dinnie, Keith

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Deconstructing Affinity Relationships: Consumers and Affinity Marketing
pp. 215-228(14)
Authors: Laing, Angus; Harris, Fiona; Mekonnen, Aster

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