Journal of Customer Behaviour logo Westburn Publishers Ltd logo

The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.

Publisher: Westburn Publishers Ltd

Volume 3, Number 1, 1 March 2004
Key:
Free Content - Free Content
New Content - New Content
Subscribed Content - Subscribed Content
Free Trial Content - Free Trial Content

< previous issue | next issue > | all issues

Editorial
pp. 1-3(3)
Author: Hart S.J.

Is CRM Really Doomed to Fail? An Exploratory Study of the Barriers to CRM Implementation
pp. 5-26(22)
Authors: Raman P.; Pashupati K.

The Voice of the Customer in e-Banking Relationships
pp. 27-51(25)
Authors: Kapoulas A.; Ellis N.; Murphy W.

They Love Me, They Love Me Not: Consumer Relationship Orientation and CRM
pp. 53-80(28)
Authors: Peters L.D.; Fletcher K.P.

Patterns of Trust in Buyer-Seller Relationships: Motives for Formation, Drivers, Outcomes and Temporal Relationships
pp. 81-100(20)
Authors: Pressey A.D.; Mathews B.P.

The Effect of Experience on the Market Orientation of Customer Databases: Exploratory evidences from the UK
pp. 101-117(17)
Authors: Hart S.; Banerjee M.; Tzokas N.; Roslender R.

< previous issue | next issue > | all issues

Key:
Free Content - Free Content
New Content - New Content
Subscribed Content - Subscribed Content
Free Trial Content - Free Trial Content
Share this item with others: These icons link to social bookmarking sites where readers can share and discover new web pages.
Page Help Click here for Page Help
Shopping cart
Tools
Sign in






Need to register?
Sign up here
Text size: A | A | A | A