Book Review
Source: Journal of Customer Behaviour, Volume 2, Number 3, 1 December 2003 , pp. 433-435(3)
Publisher: Westburn Publishers Ltd
- The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.
- Editorial Board
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- In this Subject: Business
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Document Type: Book review
DOI: 10.1362/14753920360731937
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