Journal of Customer Behaviour

Editorial
pp. 127-132(6)
Author: Baker M.J.

Sell Me the Old, Old Story: Retromarketing Management and the Art of Brand Revival
pp. 133-147(15)
Authors: Brown S.; Kozinets R.V.; Sherry Jr. J.F.

Co-Branding in the New Zealand Wool Industry: Does an Extra Brand Add Value or Clutter?
pp. 149-166(18)
Authors: Hamlin R.P.; McConnon H.

Understanding Process in Relationship Marketing: A Focus on Reciprocity
pp. 167-191(25)
Authors: Pervan S.J.; Johnson L.W.

Purchasing Inhibitors on the Internet: A Comparative Study between the UK and the US
pp. 193-217(25)
Authors: Cui C.C.; Roberts A.; Lewis B.R.

To Surprise or Not to Surprise Your Customers: The Use of Surprise as a Marketing Tool
pp. 219-242(24)
Authors: Lindgreen A.; Vanhamme J.

Affective Influences on Patient Satisfaction with General Practitioner Services
pp. 243-267(25)
Author: McKechnie S.A.

The 'Burden' of Key Customer Relationships
pp. 269-287(19)
Authors: Vilgon M.; Hertz S.

Book Reviews
pp. 289-290(2)