Skip to main content

A Values Inventory: Methods, Results and Marketing Applications

Buy Article:

$15.05 plus tax (Refund Policy)

In this article we discuss the development of a values inventory in the Netherlands. We describe the research procedures, as well the application of the values inventory as a market research tool. The construction of the value list started with 20 qualitative interviews. The coded conversations contained 1372 value descriptions, which were condensed to 160 representative values. The distances between the 160 values were judged by a consumer panel (N=2000). Principal component analysis of these results yielded six factors: relationships, social orientation, traditional values, safety, family life and conformity. These factors appeared to be stable in three different split-half tests. Some of these factors showed some resemblance to factors found in earlier studies. The total set of research material potentially represents a value thesaurus. Evaluation of the procedures suggests that they may be successfully applied in other countries.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Data/Media
No Metrics


Document Type: Research Article

Publication date: 2003-03-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more