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The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.

Publisher: Westburn Publishers Ltd

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Volume 2, Number 1, 1 March 2003
Developing Research on "Customers"

Editorial
pp. 1-9(9)
Authors: Littler, Dale A.; Hogg, Margaret K.; Lewis, Barbara R.

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The Impact of Information Technology on the Management of Business to Business Relationships
pp. 35-54(20)
Authors: Leeka, Sheena; Turnbull, Peter; Naudé, Peter

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A Values Inventory: Methods, Results and Marketing Applications
pp. 55-73(19)
Authors: Oppenhuisen, Joke; Sikkel, Dirk

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Brand Meaning Negotiation and the Role of the Online Community: A Mini Case Study
pp. 75-103(29)
Authors: Broderick, Anne; MacLaran, Pauline; Ma, Pei-Yu

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Book Reviews
pp. 125-126(2)

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