Skip to main content

Adaptation Processes in Supplier-Customer Relationships

Buy Article:

$15.33 plus tax (Refund Policy)

Much business to business marketing and purchasing takes place within relatively long lasting supplier-customer relationships. Prior research has demonstrated that partner-specific adaptations are a characteristic of such relationships. Both customers and suppliers implement specific changes (adaptations) to their business practices to accommodate the needs of a single business partner. This paper addresses the processes by which such adaptations are brought about. Those processes take place in interactions between the parties (inter-firm adaptation processes) and through internal change within each organisation (intra-firm adaptation processes). Using a qualitative fieldwork approach employing depth interviews in two industry sectors, a comprehensive model of the adaptation process is developed.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: ADAPTATION; BUSINESS; INTERACTION; MARKETING; SUPPLIER-CUSTOMER RELATIONSHIPS

Document Type: Research Article

Publication date: 01 June 2002

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more