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The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.

Publisher: Westburn Publishers Ltd

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Volume 1, Number 2, 1 June 2002

Editorial
pp. 111-116(6)
Author: Baker, Michael J.

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Adaptation Processes in Supplier-Customer Relationships
pp. 117-144(28)
Authors: Brennan, Ross; Canning, Louise

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Market Orientation at Industry and Value Chain Levels: Concepts, Determinants and Consequences
pp. 167-194(28)
Authors: Grunert, Klaus G.; Fruensgaard Jeppesen, Lisbeth; Risom, Kristina; Sonne, Anne-Mette; Hansen, Kåre; Trondsen, Torbjørn

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Lingua Franca
pp. 195-214(20)
Author: Harker, Michael John

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Linking Atmosphere and Reputation in Order to Measure Business-to-Business Relationships
pp. 215-240(26)
Authors: Roper, Stuart; Davies, Gary; Murphy, John

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An Examination of Primary Stakeholders' Opinions in CRM: Convergence and Divergence?
pp. 241-267(27)
Authors: Hart, Susan; Hogg, Gillian; Banerjee, Madhumita

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