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The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.

Publisher: Westburn Publishers Ltd

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Volume 1, Number 1, 1 January 2002

Editorial
pp. 1-6(6)
Author: Baker, Michael J.

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A Generic Concept of Customer Behaviour
pp. 7-18(12)
Author: Sheth, Jagdish N.

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Marketing's Attitude Problem – and How to Solve It
pp. 19-48(30)
Author: Foxall, Gordon R.

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Conceptualising Business Relationships
pp. 49-68(20)
Authors: Dubois, Anna; Håkansson, Håkan

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A Composite Model of Buyer Behaviour
pp. 85-109(25)
Author: Baker, Michael J.

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