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Open Access Introduction of New Process Technology into the Wastewater Treatment Sector

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Abstract:

Innovative wastewater treatment technologies are developed to respond to changing regulatory requirements, increase efficiency, and enhance sustainability or to reduce capital or operating costs. Drawing from experience of five successful new process introductions from both the inventor/developer's and adopter's viewpoints coupled with the application of marketing analysis tools (an S curve), the phases of new technology market penetration can be identified along with the influence of market drivers, marketing, patents and early adopters. The analysis is used to identify measures that have increased the capture of benefits from new technology introduction. These have included funding by the government for research and demonstrations, transparency of information, and the provision of independent technology evaluations.

To reduce the barriers and speed the introduction of new technology, and thereby harvest the full benefits from it, our industry must develop mechanisms for sharing risks and any consequences of failure more broadly than just amongst the early adopters. WEF and WERF will continue to have the central role in providing reliable information networks and independent technology evaluations.

Keywords: S curve; innovation; new technology; product life cycle; risk management; wastewater treatment process

Document Type: Research Article

DOI: https://doi.org/10.2175/106143009X12465435983015

Publication date: 2011-06-01

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  • Water Environment Research® (WER®) publishes peer-reviewed research papers, research notes, state-of-the-art and critical reviews on original, fundamental and applied research in all scientific and technical areas related to water quality, pollution control, and management. An annual Literature Review provides a review of published books and articles on water quality topics from the previous year.

    Published as: Sewage Works Journal, 1928 - 1949; Sewage and Industrial Wastes, 1950 - 1959; Journal Water Pollution Control Federation, 1959 - Oct 1989; Research Journal Water Pollution Control Federation, Nov 1989 - 1991; Water Environment Research, 1992 - present.
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