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Managing the Media During Tough Financial and Political Times

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Impacts to wastewater utilities from the current economy include more than just reduced revenues, delayed capital improvement programs, and staff reductions. Many agencies are finding themselves targets of media attention as the public and elected officials struggle to accept the resulting rate increases, unfulfilled promises for system improvements, and diminished service. Managing the media during these uncertain times requires a well-conceived approach and a proactive game plan.

Keywords: communication; interview; media; reporter

Document Type: Research Article


Publication date: January 1, 2010

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  • Proceedings of the Water Environment Federation is an archive of papers published in the proceedings of the annual Water Environment Federation® Technical Exhibition and Conference (WEFTEC® ) and specialty conferences held since the year 2000. These proceedings are not peer reviewed.

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