In a downturn economy, no one has extra money lying around to fund some huge advertising campaign. So how is a struggling utility supposed to get its message out? It doesn't take a lot of money to accomplish this. It just takes the right message delivered in a simple, personal
and memorable way. This paper will show you how!
Proceedings of the Water Environment Federation is an archive of papers published in the proceedings of the annual Water Environment Federation® Technical Exhibition and Conference (WEFTEC® ) and specialty conferences held since the year 2000. These proceedings are not peer reviewed. WEF Members: Sign in (right panel) with your IngentaConnect user name and password to receive complimentary access.