Can You Hear Me Now? Creative Marketing to Your Captive Audience is the Key to Success

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In a downturn economy, no one has extra money lying around to fund some huge advertising campaign. So how is a struggling utility supposed to get its message out? It doesn't take a lot of money to accomplish this. It just takes the right message delivered in a simple, personal and memorable way. This paper will show you how!

Keywords: Advertising; community involvement; kid's activities; marketing; public relations

Document Type: Research Article


Publication date: January 1, 2010

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  • Proceedings of the Water Environment Federation is an archive of papers published in the proceedings of the annual Water Environment Federation® Technical Exhibition and Conference (WEFTEC® ) and specialty conferences held since the year 2000. These proceedings are not peer reviewed.

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