Recruiting the Next Generation: We Are the Next Generation
Abstract:Generation Y, the offspring of the baby boomers, have been raised in a communicative and dynamic world. New steps need to be taken to recruit and retain us successfully. We need to be targeted early and approached from many angles. One way is to offer internships and mentoring early in a student's education. Curricula at engineering schools need to be updated to reflect the needs of the latest generation as well as those of industry. To increase retention, meaningful, contextualized work is a must, and managers will do well to ensure that Generation Y employees have a comprehensive, even global, understanding of the significance of their work. These are just a few facets of the multi-dimensional approach that this industry must take to recruit and retain our generation.
Document Type: Research Article
Publication date: 2008-01-01
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