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Why Compost (and Other Biosolids Based Product) Marketing Programs Fail

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Although successful compost market development is sometimes seen as complex, there are specific attributes to most successful programs, as well as actions that often doom many programs. Some of these attributes can also be related to other biosolids based products. Important attributes include producing a quality product, properly investing in your marketing program, and understanding your product and the ‘market’ itself. Further, branding your products and differentiating them in the marketplace can improve marketability and value.

Document Type: Research Article


Publication date: January 1, 2008

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  • Proceedings of the Water Environment Federation is an archive of papers published in the proceedings of the annual Water Environment Federation® Technical Exhibition and Conference (WEFTEC® ) and specialty conferences held since the year 2000. These proceedings are not peer reviewed.

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