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The Media Uncovered – Understanding Them So They Can Understand You - I

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Abstract:

People who teach crisis response for a living say there are two kinds of organizations: Those that have had a crisis, and those that will have a crisis. The Metro Wastewater Reclamation District is the largest wastewater treatment organization in the Rocky Mountain West. It is also conveniently located just five miles north of central Denver, which has five TV stations, two daily newspapers, and an uncountable number of radio stations. The District operates at all times as though it is performing in a fishbowl for all to see. When large numbers of ducks were found dead at Metro's Central Treatment Plant in January 2007, Metro entered a period of media and public scrutiny unlike any it had encountered in a very long time.

Keywords: CRISIS MANAGEMENT; DUCKS; GATEKEEPER; INTERVIEWS; MEDIA; MEDIA RELATIONS; MEDIA STRATEGIES; NEWSGATHERING

Document Type: Research Article

DOI: http://dx.doi.org/10.2175/193864707787452921

Publication date: October 13, 2007

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  • Proceedings of the Water Environment Federation is an archive of papers published in the proceedings of the annual Water Environment Federation® Technical Exhibition and Conference (WEFTEC® ) and specialty conferences held since the year 2000. These proceedings are not peer reviewed.

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