The Media Uncovered – Understanding Them So They Can Understand You - V
Author: Elliott, Melissa
Source: Proceedings of the Water Environment Federation, WEFTEC 2007: Session 11 through Session 20 , pp. 857-858(2)
Publisher: Water Environment Federation
Abstract:Aurora Water has been the focus of intense media scrutiny over the last four years because of a severe drought's affect on the city's water supplies. In 2004 the utility was the subject of more than 750 television and radio stories. With so much attention, someone was bound to get it wrong and they did—with a front page headline that announced incorrectly that water bills were going to double. What happens after a story like this appears is an exercise in patience and agility. By managing expectations and working with the media it's possible to come out of this situation virtually unscathed.
Document Type: Research Article
Publication date: October 13, 2007
- Proceedings of the Water Environment Federation is an archive of papers published in the proceedings of the annual Water Environment Federation® Technical Exhibition and Conference (WEFTEC® ) and specialty conferences held since the year 2000. These proceedings are not peer reviewed. WEF Members: Sign in (right panel) with your IngentaConnect user name and password to receive complimentary access.
- Subscribe to this Title
- Membership Information
- About WEF Proceedings
- WEFTEC Conference Information
- ingentaconnect is not responsible for the content or availability of external websites