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The Media Uncovered – Understanding Them So They Can Understand You - III

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Why do they always focus on the negative? Why can't they ever get the facts straight? Why don't they do a positive story about us? For any utility director or staff member, facing the media can feel more like being run through a grinder than a way to talk about their utility. But it doesn't have to be this way. There is a method to the madness of the media. By understanding the process behind news gathering and what makes news, utilities can go a long way toward building their comfort level with the press and seeing an encounter with the media as an opportunity and not an attack. This panel discussion will help demystify the fourth estate.


Document Type: Research Article


Publication date: 2007-10-13

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  • Proceedings of the Water Environment Federation is an archive of papers published in the proceedings of the annual Water Environment Federation® Technical Exhibition and Conference (WEFTEC® ) and specialty conferences held since the year 2000. These proceedings are not peer reviewed.

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