YOUR CCR – THE ULTIMATE PUBLIC RELATIONS TOOL
Abstract:There is a general perception that the water coming from America's tap is not pure. Water coming from other sources – particularly fancy bottles on grocery shelves – represents water that is pure and clean. That this myth has pervaded and continues is largely as a result of marketing – and a lack thereof. For some utilities therefore, the right-to-know provisions in the 1996 amendment to the Safe Drinking Water Act provided a golden opportunity. Its brainchild was the Consumer Confidence Report (CCR). This was a blessing in disguise that utilities could utilize to ensure that much needed information would be passed on to its customers. At least that's how the City of North Miami Beach's Public Utilities Department chose to view it.
Document Type: Research Article
Publication date: 2005-01-01
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