Skip to main content

COMING OUT OF THE GROUND: BRINGING FIELD STAFF INTO THE PUBLIC COMMUNICATIONS PROCESS

Buy Article:

$9.50 plus tax (Refund Policy)

Or sign up for a free trial

Recognizing that public education was essential to increase understanding about issues including sanitary sewer overflows, sewer pipe breakage and water quality, the City of Duluth has developed a proactive approach toward public outreach through an in-house workforce program.

Duluth developed a customer focused mission statement and includes in all job descriptions a component for communication with the public. Training for the work force is built in to the budget. All field staff are expected to work directly with the public. A promotional position of Water Quality Specialist (WQS) open to all Utility Operations workers was created to perform field investigations, and work one-on-one with the public, professional staff and outside agencies. A Project Coordinator (PC) position was created to oversee specific projects, write grants and serve as a link between the workforce, management, customers and regulatory agencies.

The outreach program incorporates field technology including closed circuit television and field equipment demonstrations. Education materials are developed in house with input from all components of the workforce. The team approach and employee involvement increases worker initiative and problem solving. The public role of all staff increases recognition of the expanding technical skills required for working with a collection system.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Document Type: Research Article

Publication date: 2005-01-01

More about this publication?
  • Proceedings of the Water Environment Federation is an archive of papers published in the proceedings of the annual Water Environment Federation® Technical Exhibition and Conference (WEFTEC® ) and specialty conferences held since the year 2000. These proceedings are not peer reviewed.

    A subscription to the Proceedings of the Water Environment Federation includes access to most papers presented at the annual WEF Technical Exhibition and Conference (WEFTEC) and other conferences held since 2000. Subscription access begins 12 months after the event and is valid for 12 months from month of purchase. A subscription to the Proceedings of the Water Environment Federation is included in Water Environment Federation (WEF) membership.

    WEF Members: Sign in (right panel) with your IngentaConnect user name and password to receive complimentary access. Access begins 12 months after the conference or event
  • Subscribe to this Title
  • Membership Information
  • About WEF Proceedings
  • WEFTEC Conference Information
  • Learn about the many other WEF member benefits and join today
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more