60 great communication ideas in 60 minutes
Authors: Haworth, Joe; Beekman, Carol; Brewer, Linda; Sandul, Duane
Source: Proceedings of the Water Environment Federation, WEFTEC 2004: Session 11 through Session 20 , pp. 112-125(14)
Publisher: Water Environment Federation
Abstract:Patterned after the TV news show “60 Minutes”, four participants trade off in making “one minute ideas” on community outreach, public image, how to work with the media and working with elected officials. In round robin-fashion, the panel covers 15 ideas for each topic for a total of 60 ideas. This fast-paced and entertaining panel delivers user-friendly communications and public relations information applicable to all audience members.There is a surprise ending, with a commentary by an Andy Rooney look-alike.
Document Type: Research article
Publication date: 2004-01-01
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