60 great communication ideas in 60 minutes

Authors: Haworth, Joe; Beekman, Carol; Brewer, Linda; Sandul, Duane

Source: Proceedings of the Water Environment Federation, WEFTEC 2004: Session 11 through Session 20 , pp. 112-125(14)

Publisher: Water Environment Federation

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Abstract:

Patterned after the TV news show “60 Minutes”, four participants trade off in making “one minute ideas” on community outreach, public image, how to work with the media and working with elected officials. In round robin-fashion, the panel covers 15 ideas for each topic for a total of 60 ideas. This fast-paced and entertaining panel delivers user-friendly communications and public relations information applicable to all audience members.

There is a surprise ending, with a commentary by an Andy Rooney look-alike.

Document Type: Research article

DOI: http://dx.doi.org/10.2175/193864704784148097

Publication date: 2004-01-01

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Proceedings of the Water Environment Federation is an archive of papers published in the proceedings of the annual Water Environment Federation® Technical Exhibition and Conference (WEFTEC® ) and specialty conferences held since the year 2000. These proceedings are not peer reviewed.

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