Skip to main content

New Ways of Strategic Planning in Today's Dynamic Environment

Buy Article:

$9.50 plus tax (Refund Policy)

Or sign up for a free trial

Strategic planning has traditionally been viewed as setting long-term direction based on wellfounded predictions, analysis of options, and key decisions about the future of an organization. Conversely, some water utilities have viewed themselves as victims of circumstance and felt that strategic planning was futile. Other utilities, while embracing strategic planning concepts, have attempted to embark on strategies without sufficient external input, internal participation and alignment, adequate commitment of resources, or flexibility in plan execution.

Utilities today must adapt quickly to complex changes in workforce, infrastructure, technology, and regulations, as well as outside factors of the economy, security issues, and societal trends. Linear, cause-and-effect strategic planning does not work well in today's world. Given these uncertainties, how can utilities develop meaningful and useful strategic plans? Without a plan, most utilities will be caught up in the crisis of the day. So how can a plan be developed and carried out to address the real strategic issues?

Faced with these challenges, a group of 18 leading water and wastewater utilities throughout North America, with additional international utility partners, have developed new ways of strategic planning. This project, called “Strategic Planning and Organizational Development for Water Utilities,” sponsored by AwwaRF and conducted by EMA, has created a dynamic and flexible strategic planning framework. This new framework, coupled with many of these utilities’ experiences in strategic planning, is the subject of this paper.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Document Type: Research Article

Publication date: 2004-01-01

More about this publication?
  • Proceedings of the Water Environment Federation is an archive of papers published in the proceedings of the annual Water Environment Federation® Technical Exhibition and Conference (WEFTEC® ) and specialty conferences held since the year 2000. These proceedings are not peer reviewed.

    A subscription to the Proceedings of the Water Environment Federation includes access to most papers presented at the annual WEF Technical Exhibition and Conference (WEFTEC) and other conferences held since 2000. Subscription access begins 12 months after the event and is valid for 12 months from month of purchase. A subscription to the Proceedings of the Water Environment Federation is included in Water Environment Federation (WEF) membership.

    WEF Members: Sign in (right panel) with your IngentaConnect user name and password to receive complimentary access. Access begins 12 months after the conference or event
  • Subscribe to this Title
  • Membership Information
  • About WEF Proceedings
  • WEFTEC Conference Information
  • Learn about the many other WEF member benefits and join today
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more