Skip to main content

DEVELOPING A CUSTOMER OUTREACH PROGRAM FOR THE WASTEWATER MANAGEMENT PROGRAM IN THE COUNTY OF FAIRFAX, VIRGINIA

Buy Article:

$17.50 plus tax (Refund Policy)

Or sign up for a free trial

Abstract:

In early Spring 2001, the County Wastewater Management Program (WWM) embarked on an ambitious effort to increase customer awareness of program activities and to implement strategic communication activities to support the County's long-term wastewater management and pollution prevention goals. As part of its mission for excellence in public services, the WWM began developing an integrated Customer Service Outreach Program. The Customer Service Team – an internal WWM process improvement team – was assigned the lead in developing the outreach program.

The Customer Service Outreach Program has three elements that are interconnected: 1) surveying customer satisfaction, 2) developing an effective outreach plan based on defined goals and objectives and survey results, and 3) implementing outreach strategies through public and media education, web tool enhancements, event opportunities, and other targeted means. The outreach process will be constructed so that ongoing surveys can measure outreach effectiveness and be used to modify, redirect, or intensify the outreach efforts.

Professional customer satisfaction market research is currently being executed to benchmark and track customer knowledge of, and satisfaction with, the WWM's overall performance; to measure public awareness and attitudes; and to evaluate outreach strategy effectiveness.

The purpose of this paper is to describe the evolution of the Customer Service Team (2001 to present), results of employee surveys regarding perceptions of customer service (2000 and 2002), initial quantitative results of a customer survey (2003), and the development of a customer service plan for the Wastewater Management Program in Fairfax County, Virginia. This paper will also provide specific “nuts and bolts” information on survey strategies, methods and outcomes and describe survey methods, the selection of performance measurement scale(s) for quantitative surveys, the design of survey instruments, and the execution of surveys. In addition, this paper will discuss the development and evolution of anticipated outreach materials needed for an effective public outreach program.

Document Type: Research Article

DOI: https://doi.org/10.2175/193864704784342127

Publication date: 2004-01-01

More about this publication?
  • Proceedings of the Water Environment Federation is an archive of papers published in the proceedings of the annual Water Environment Federation® Technical Exhibition and Conference (WEFTEC® ) and specialty conferences held since the year 2000. These proceedings are not peer reviewed.

    A subscription to the Proceedings of the Water Environment Federation includes access to most papers presented at the annual WEF Technical Exhibition and Conference (WEFTEC) and other conferences held since 2000. Subscription access begins 12 months after the event and is valid for 12 months from month of purchase. A subscription to the Proceedings of the Water Environment Federation is included in Water Environment Federation (WEF) membership.

    WEF Members: Sign in (right panel) with your IngentaConnect user name and password to receive complimentary access. Access begins 12 months after the conference or event
  • Subscribe to this Title
  • Membership Information
  • About WEF Proceedings
  • WEFTEC Conference Information
  • Learn about the many other WEF member benefits and join today
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more